I choose Diamond because I think diamonds have attributes we want people to associate with us, our work, and our insights:
- Brilliant
- Expensive
- Beautiful
- Pure
- Transluscent / Transparent
There are also parallels with the process of creating insights and data products:
- Speculators have to identify mines, like the DAO will have to identify opportunities for topics to cover/distribution methods
- You have to mine the ore (or whatever it’s called), like the data engineers will have to build pipelines to bring in a bunch of data
- Once you have the ore (or whatever it’s called) you have cut/clean/polish the diamond so it looks like a diamond (product/analytics)
- You have package your dataset/insight in a way that’s meaningful and engaging for the customer/s (like jewelers, or whatever people who set gemstones on jewelry)
There are also aesthetic considerations:
- Diamonds sparkle
- Easy to draw
- Easy to wink to ETH logo (like our temporary logo does)
One visual I have in mind (and that I’ve been using to explain the concept of Diamond to people):
This is a lazy flowchart for how the Polis product will work. We synthesize data from external sources and it’s refracted outward as insightful rays of light through our distribution/monetization channels: Mirror, Twitter, web apps, etc.
I think we should use a more aesthetic version of this visual (with a diamond, and light beams entering the diamond and then refracting) as a logo, or for a visual on the website/documentation.
Any other logo/branding/marketing thoughts?