Ask: Install Google Analytics on DAOhaus Website & App
This proposal proposes the installation of Google Analytics on DAOhaus App and Website, so that the Magesmiths and Rangers can have more insights and data to build better products and reach out to more users.
Web analytics is important for DAOhaus to better track and understand our users, how they are using our product & how we can better grow. These insights can help us better look at product development, community and marketing.
Currently, DAOhaus uses Plausible Analytics, a privacy-first web analytics software. This decision was made after surveying a few analytics platforms (e.g. Matomo, Fathom, etc.). You can refer to our Plausible analyics dashboard for our app here and for our website here.
While Plausible gives us basic visibility for tracking web behaviour and usage, there are some limitations.
- We cannot do detailed analyses to find actionable insights (e.g. user journey flows + specific queries and filters based on certain referral sources or pages, etc.)
- SEO is a big growth channel & search still dominated by Google. Using Google Analytics leads to a more seamless connection and better data analysis with Google Search Console.
Addressing concerns with Google Analytics
Previously, when this topic was raised in the Rangers’ Circle, there were some concerns about privacy & Google’s business model. In response to these points, this is what I have found after my research:
Google plays an important role in any product’s growth (case in point: many leading crypto projects use it)
Google search has the lion’s share of all web searches, making Google tools such as Google Analytics, Tag Manager, Search Console essential for any product trying to grow and achieve their mission. For instance, the website code for Arbitrum, Uniswap, Sushiswap, Gnosis shows the usage of Google Analytics & other tools.
We can mitigate the risk by turning off features such as “Remarketing” on Google Analytics, preventing Google from using the data to re-market to our users
It is a fair trade-off to achieve our mission of bettering human coordination for now. If Google Analytics can help us better understand, build and market our product to more users, I think this is a fair trade-off for now. Furthermore, there are mitigating factors (see above point) which can tilt the trade-off further in our favor. When there are better privacy-preserving analytics tools, we can make the switch then.
This proposal calls for the installation of Google Analytics (the best web analytics tool we have right now), so that we can better understand our users, build product and market our product to more users.
While there are some privacy concerns, we can mitigate risk by turning off “Remarketing” on Google Analytics. When better privacy-preserving tools are available, we can switch over to these tools.