Many Web3 products and decentralized organizations suffer from a lack of visibility. They need to attract attention to their message, whether that is for a protocol, service, product, or mission.
Traditional marketing efforts don’t fit with the values of these communities, or there isn’t agreement on what is the best way to get the word out, so nothing, or next to nothing, is done.
When DAOs are done right, they have a super power of connecting humans around missions and values, and building trust within communities. Chones is leveling up this super power by making connections and building trust, not just human to human, but also community to community.
These connections, across communities, provide ample opportunity to bring attention to each other’s messages, so everyone wins together.
Bootleggers hosted the 22nd hour in a 24 hour and 11 day Twitter Spaces marathon, called Gitcoin Radio, coordinated by Solar Punk Guild, which featured projects in the Gitcoin Quadratic Funding Beta Round. Guests on the Bootleggers’ radio slot included GeoWeb, Impact DAO book and course, LexDAO, Spirit DAO, xBound, Creative Platform, DAOhaus, wgmi, Giveth, MetaGammaDelta, Smart Invoice, Metagov, 0xcart Method, Charmverse, The DAOist, Blockscience, Token Engineering Academy, Common Ground, MetaGame, Talent DAO and Stateless. Bootleggers’ Twitter following increased by over 200% from a highly targeted audience.
Raid Guild, a global collective of freelance Web3 builders, and Nonce, a hacker village and vibrant community in Seoul, South Korea, brought hackers from all over the world together to collaborate, build and make friends at EthDenver 2023. Mentors, supporters and collaborators came from MetaCartel, Raid Guild, Nonce, EthDenver, Keyp, MetaCartel Ventures, Raid Brood and DAOhaus. 17 hackathon projects were submitted and one hacker was hired full-time by one of the sponsors.
Chones was incubated and workshopped at DAO Palace 2023, with support from the brightest and most accomplished in DAOs, complex systems, startups, business development, community engagement, communications and more.
As of July 7, 2023, 8 organizations and individuals have signaled interest in joining Chones. Half hour, one on one conversations have occurred and strategies are being iterated on.
Chones attracts attention, but isn’t quite marketing.
Chones brings voices onto stages, but isn’t quite PR.
Chones lures butts into seats, but isn’t quite event promotion.
Christina is the loudest auntie in the metaverse. She’s been contributing communications work to many notorious DAOs, like MetaCartel, MolochDAO and Raid Guild, and battle testing the coolest new Web3 projects with her natural talent of operator error, since October 2021. While she never expects to master the language of dude/bro, she is very comfortable in the demonic bloodletting language of Moloch lore and hopes to increase her practices of storytelling about infinite gardens in moon light. She thinks we should go camping.
Addie is our favorite regen raver, with a degen past. Her flexible hips can dance past sunrise on a wearhouse dance floor and ski down a mountain, blanketed in snow. She was pressure testing value extracting defi systems back in 2017, until she met some friends, building regenerative systems, and converted to working together for more autonomy and positive sum. Now she’s a major part of the core contributors at wgmi, the DAO for community managers, and is probably sitting with a friend for another product demo at today’s Ethereum event.
Understand members’ communications and community strategy
- Meet with each member as needed
- Attend community calls and/or events to get a sense of the culture and mission
- Research the organization, including docs, blogs, discord, discourse and others channels
- Maintain an evolving document, describing what the organization wants to convey and who they want to reach
Regularly collect information in many curated channels
- Choose channels to focus on, based off of what content, information and participants are present
- Participate in these channels to be of benefit, provide value and earn trust
- Maintain relationships in these channels to allow for open communications
- Regularly, visit most channels to collect any information about events and announcements
Curate collaborations across organizations
- Look through collected information from channels and find ways to provide value
- Compare these ways to add value with Chones members’ strategies
- Discover how the ways to add value in the channels also adds value to Chones members
Collect sentiment until alignment is reached
- Reach out to individuals who are able to act on behalf of their organization in specific circumstances, or are willing to champion initiatives within their communities
- Over time, correspond with these individuals in many direct messages and group chats
Facilitate mutually beneficial collaborations across organizations
- Complete tasks to bring collaborations to their best outcomes
- For example: create shared calendar events, create supporting content, like tweet drafts or panel questions, and draft DAO proposals.
- Provide support for a successful experience for everyone involved
Access to Chones network and resources
- Support relationships between members
- Curated Knowledge Sharing
- Network Relationship Manager (like a CRM)
- Content feed