Project overview
DAOhaus is working towards shipping v3 and would benefit from an improved website that showcases what DAOhaus does, the powerful products its created (boosts and minions), and the community-first culture.
These improvements would optimize for conversions (launching a DAO, joining the Discord, developing on DAOhaus) and contribute to increased adoption before and during the launch of DAOhaus v3.
Current Status
The v1 mockup is currently sitting around 65-70% complete and needs to go through additional copy refinements, design (creating icons, developing the look and feel), and a more formal feedback gathering process via presentation at warcamp.
Once look and feel, information flow, and copy is formalized on v1, we can replicate the same flow to create a developer-focused page. This would complete the main objective of the project and the template could be replicated for the “marketplace” and “token” pages if necessary.
Depending on budget and time, there is also an opportunity to create case studies around DAOs that use DAOhaus. This would act both as social proof on the website and content that can be marketed on social media.
Supporting Links
- Discord Thread: https://discord.com/channels/709210493549674598/972165620495954060/972165623188688986
- DAOhaus lo-fi mockup v1: https://www.figma.com/file/196fugBV00grL9ItIwZA7G?node-id=66:643#219049867
Submitted by and contact
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Kagami
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Add
Expected Goals (include which of the 13 attention points this addresses)
The home page revamp will contribute to the current overall goals of DAOhaus by supporting v3 launch while strengthening brand awareness, communication, and ideally adoption of the DAOhaus platform.
The website will focus on the DAOhaus platform (as a home for purpose-driven DAOs), the tooling that DAOhaus is creating (boost, minions), and the community. These value propositions will help drive adoption of DAOhaus, especially as v3 drives additional awareness and traffic.
There is also a case to be made that an improved home page may contribute to DAOhaus funding. If investors, grant organizations, and supporters do their due diligence, the improved website will be one of the many areas they vet.
Expected Budget
Proposed total budget for July
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Total Compensation
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DAI: $4,000
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HAUS: $2,500
Compensation breakdown
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Bau - copy, editing, coordination, website collateral (testimonials, demo video, etc)
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DAI: $1,000
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HAUS: $1000
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Kagami - copy, editing, project management, proposal
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DAI: $2,000
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HAUS: $1,000
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Chiali - design (tentative)
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DAI: $1,000
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HAUS: $500
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Christina (borrowland) - on the house, for the vibes
Expected Timeline
July
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v1 mockup finalized
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copy edited and approved
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design elements added
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1-2 rounds of feedback gathered
August/September
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developer mockup finalized
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copy written, edited, and approved
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design elements added (icons)
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1-2 rounds of feedback gathered
Metrics on success
July
- v1 mockup finalized + approved by warcamp
August/September
- develop mockup finalized + approved by warcamp
Launch Metrics
- reduced bounce rate
- improve on-site time
- increase in DAOs summoned
- increase in Discord members